Case Studies - Incentives
The word ‘incentives’ covers a wide range of offerings and over the past 20 years our team has established a wealth of experience in conceiving and delivering programmes to address client needs. We have even won a few industry awards along the way!
The following are a selection of recent and notable projects…
Short, Sharp, Successful Incentives
The client brief asked for a solution that delivered sales training on a new product, remotely to an audience of approximately 10,000 retail staff.
Our approach was to engage the audience with a series of short, sharp, entertaining videos that they could view on their smartphones. We scripted and filmed ten videos and released them over a ten-day period. Each video was only 90 seconds long and after viewing it they would qualify their understanding by answer a number of quiz questions. Each quiz would only be active for a 24-hour period and a prize drawer created excitement each day. A large prize was available for participation every day.
The first programme was so successful for the client and so popular with the audience that it has become a staple in the industry and has been recognized with an industry award.
Probably the best incentive activity that we have ever conducted.
SG, Retail Activation manager
To learn more about this programme and to see it in action please get in touch.
Fast Cars & Petrol Heads
As part of an ongoing trade engagement programme for an automotive brand our team developed an ‘incentive’ programme that worked across all areas within each car dealership . It included sales, service, finance, admin and support staff in an equitable manner. The programme was supported by a website and app for communication. The rewards include a branded reloadable debit card and VIP experiences at motorsport events in the UK.
Streets ahead of anything offered by our competitors.
RD, Retail Manager
Ambassador Las Vegas
The challenge here was to ensure that the clients' products were always being presented for consideration in the retail environment when faced with high spend on marketing and incentives by competing brands.
Our approach was to target the hearts and minds of retail staff. We engaged them in a manner that the other brands were not; we made them feel valued and part of the brand, and as a consequence, they worked harder and thus developed a community which drove customer service and experience and ultimately sales. As the programme developed the Ambassador provided a vital channel of intelligence to brand regarding competitor activity, pricing and sales volumes. Ambassadors were incentivised throughout the year with a once in a lifetime trip to Las Vegas. This trip quickly became legendary within the sector and the programme became an industry leader.
In a single year, the programme was recognized as delivering a 50% uplift in sales, a £2.5m net profit and was shared as Best Practice across the larger global organisation.
Your help, ideas and passion developed this programme into something truly industry leading.
SG, Head of Retail Activation