Every Breath Counts in the fight against COVID-19
Vyaire Medical specialises in respiratory healthcare and appointed Extonare Ltd as its marketing and events agency in March 2018. Since this time we have delivered a wide range of projects including tradeshows, conferences, training programmes, video content and marketing materials.
Vyaire Medical is one of only a limited number of global manufacturers of ventilators and is therefore supplying the frontline in the fight against COVID-19.
A recent study by the ‘Advanced Medical Technology Association’, analyised the increase in prodcution by all respiratory device companies as a response to the COVID-19 outbreak. it reported that ‘Vyaire is joining other medical brands to increase production from 700 units a week to in excess of 7,000.’
As a result of the exponential increase in production and mass supply of ventilators into hospitals, Vyaire turned to Extonare and fellow TIE.Group agency, Momentum Social, to provide assistance with the speedy and efficient production of instructional videos to aid with the installation and setup of the brands’ life saving ‘bellavista’ ventilator. In normal circumstances training courses would be conducted face to face in each hospital to bring all staff up to speed on the new equipment but this approach is simply not possible during these challenging times.
Within 24 hours of receiving the initial brief, the agency team had developed six approaches for client the client to review and select. Once the selected approach was agreed the agency team started their collective work remotely in their respective houses scattered throughout the country. The team worked around the clock to deliver 12 videos featuring animated instructional text.
Once these 12 videos were completed the team were asked to produce versions of each in 5 additional languages for use around the world. This meant a total of 70 videos.
Subsequently, 2 more videos were requested which, taking into account the language versions, took the total to 82 videos.
Vyaire Medical employs the strap-line ‘Every Breath Counts’ to convey its brand values. The efforts of the Extonare and Momentum Social teams do not compare in any way to the amazing work being delivered by healthcare professionals on the front line in hospitals around the world, however we hope that our small contribution is adding a few additional breaths in the global battle against COVID-19.